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How to Grow Your Etsy Business Using the Rule of 200

If you’re an Etsy seller struggling to grow your business, you’re not alone. Many Etsy sellers feel like they’re spinning their wheels, wasting time on unproductive tasks, and not seeing the traffic or sales they want. In my latest podcast episode, I dive deep into a strategy I call the “Rule of 200”—a daily framework that will help you focus your time, grow your shop, and drive more sales.

This strategy isn’t easy, but most things worth achieving aren’t. By implementing the Rule of 200 consistently, you’ll have a clear path to reaching your Etsy goals faster. Let me walk you through it.

The Problem: Wasting Time on Unproductive Tasks

One of the biggest issues Etsy sellers face is spending time on things that don’t really move their business forward. Whether it’s obsessing over small details or getting caught up in the wrong areas, many sellers fail to focus on what truly matters: getting more listings up, optimizing old ones, and promoting your shop. Time is precious, and the Rule of 200 will help you organize your efforts strategically.

What Is the Rule of 200?

The Rule of 200 is simple: you’re going to dedicate 200 minutes a day to specific activities that will help grow your Etsy shop. If that sounds like a lot, don’t worry—I break it down into manageable chunks, and you can always scale it to fit your schedule. The key is consistency.

The rule is divided into two parts: 100 minutes on new listings and 100 minutes on old listings and marketing.

Part One: Spending 100 Minutes on New Listings

To grow your Etsy shop, you need to keep adding new listings. This isn’t just about throwing up random products; it’s about being strategic. Here’s how I recommend breaking down these 100 minutes.

Step One: 20 Minutes on Product Research

The first 20 minutes should be spent researching new products to list. Use tools like Alura, eRank, or even Google Trends to identify what’s selling well in your niche. Don’t just rely on intuition—do the research to make informed decisions. Look for trending keywords, analyze competitors, and find gaps in the market you can fill.

Step Two: 20 Minutes Reviewing Shop Listing Stats

Next, spend 20 minutes reviewing your shop stats. Which listings are bringing in traffic? What’s making sales? Your stats give you valuable insights into what’s working and what isn’t. If certain keywords or products are driving traffic, lean into that by creating similar listings.

Step Three: 60 Minutes Creating New Listings

The bulk of your time should be spent on actually creating those new listings. This includes writing descriptions, adding keywords, and taking high-quality photos. Don’t rush this part! You’ve already put in the research—now make sure your listings reflect that work by giving them the best chance to succeed.

Part Two: Spending 100 Minutes on Old Listings and Marketing

The second half of the Rule of 200 focuses on improving existing listings and marketing your shop.

Step One: 40 Minutes Improving Old Listings

Go through your old listings and see what’s underperforming. Start by sorting your listings by lowest traffic or sales. Are the photos clear? Are the keywords optimized? Sometimes, just updating the SEO or adding better images can make a world of difference.

Step Two: 60 Minutes on Marketing and Promotion

Marketing is essential if you want to scale your Etsy shop. Spend 60 minutes each day on promotion, whether that’s running sales, using social media, or starting an email marketing campaign. You don’t have to do everything at once—focus on one platform to start, like Instagram or Pinterest, and build from there.

The Importance of Consistency

The Rule of 200 only works if you’re consistent. I get it—200 minutes a day sounds like a lot. But if you can’t commit to that, start smaller. Cut it in half with the Rule of 100 or even 50 minutes a day. The important thing is to be strategic and to work on your business every single day.

Overcoming the “I Can’t Do This” Mindset

It’s easy to fall into the trap of thinking you don’t have enough time, but that’s the very mindset that holds many sellers back. You may not be able to dedicate 200 minutes right away, but start where you can and scale from there. Even a little bit of effort each day will get you closer to your goals than doing nothing at all.

Final Thoughts: Stay Strategic and Reach Your Etsy Goals Faster

Growing an Etsy business isn’t easy, but with the right framework, it’s 100% possible. The Rule of 200 is designed to help you focus your time on the tasks that matter most—adding new listings, improving old ones, and marketing effectively. Start implementing this strategy today, and you’ll see the difference it can make in your traffic and sales.

If you’re ready to take your Etsy business to the next level, tune in to my latest podcast episode for a deep dive into the Rule of 200. Let’s grow your shop together!

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This blog post is optimized to attract Etsy sellers looking for actionable strategies to grow their businesses, focusing on Etsy growth tips and the Rule of 200 framework to drive consistent progress.